Marketing Expert

Are you a creative marketer who is passionate about creating impactful content and strengthening brands? At Ranson, you will have the opportunity to further expand our position as market leader in the food industry. As a Marketing Expert, you will work closely with various teams to develop relevant and compelling content that appeals to both our customers and the wider market. You will play a key role in increasing our brand awareness and strengthening customer relationships through various digital and traditional channels.

• Understanding target groups and translating value: You will immerse yourself in Ranson's various target groups, understand their specific needs and translate these into relevant messages and marketing campaigns. You know exactly how to convey our added value to the right people in the right way.

• Using market knowledge to drive growth: You analyse market developments, customer feedback and competition to identify new opportunities and continuously improve our strategy. You ensure that our content is in line with the latest trends and customer expectations, so that we always stay ahead of the game.

• Creating content that makes an impact: You develop various forms of content (such as blogs, social media posts, newsletters, videos and presentations) that not only inform, but also convey the right message. You ensure that this content appears on the right channels at the right time and is always consistent with our brand identity.

• SEO and visibility: You ensure that our online content is easy to find. You optimise our texts and other communications so that they rank higher in search engines, which increases our online visibility and attracts more visitors to our website.

• Building a community via social media: You will build and maintain active communities on our social media channels. You will consider how we can increase our brand awareness by interacting with our followers and sharing relevant content that appeals to them.

• Collaboration with different teams: You will work closely with the Sales and Category Managers to develop marketing campaigns that contribute to the company's sales and growth. You will also work with Marketing Communications and the graphic designer to ensure that our message comes across visually in a strong way.

Your profile:

• You have a marketing-oriented education and experience with social media;

• You have approximately five years of work experience in a similar position.

• You speak and write perfect Dutch and French – bilingualism is an absolute must. In this position, you will create professional content that can be used directly for both the Belgian and French markets. You will be responsible for, among other things, French-language communication about top brands such as Rémy Cointreau Gastronomie. Knowledge of English is an advantage.

• You have excellent writing and editing skills with a creative twist;

• You are proficient in working with content management systems (CMS) and social media management tools.

• You are familiar with SEO principles and have experience optimising content for search engines.

• You have an eye for detail and ensure consistency in all communications, both online and offline.

• You have excellent communication and presentation skills, both written and verbal;

• You have a great ability to empathise with the customer's world;

• You have an entrepreneurial mindset, enjoy learning new things and keeping up with the latest trends.

• You enjoy working independently but also thrive in a team environment.

What do we offer you?

• A dynamic and challenging position with plenty of room for personal and professional growth.
  

• You will be part of an enthusiastic and dynamic team of four marketing colleagues in which cooperation is key.

• The opportunity to work from our head office in Stasegem, with the option of working from home one day a week.

• A stimulating working environment where cooperation and collegiality are key.

• A competitive salary with attractive additional benefits, such as meal vouchers, hospitalisation insurance, a mobile phone and a bicycle lease.

• Access to our discount platform “Corporate Benefits”.

Does this sound like you? Then this job might be perfect for you.

You will be part of a motivated team within an open and connected corporate culture where our employees take responsibility and are reliable.

Interested? Are you the one who can help take Ranson's brand to the next level? Apply now using the form below and become part of a driven team that values customer-focused marketing and innovation.