Eclair Day 2026

KickCancer is organizing the sixth edition of the Day of the Éclair on Saturday, March 14, 2026. A solidarity campaign in which hundreds of Belgian bakers use their craftsmanship to give childhood cancer a serious kick. On the Day of the Éclair, they sell their signature éclair at a slightly higher price. Together with their customers, they support families affected by childhood cancer. 100% of the sales price goes to childhood cancer research.

Why is this campaign so important?

There has been significant progress in cancer research… but not for children. Research into childhood cancer is therefore urgently needed and contributes to KickCancer’s inspiring mission: to cure every child with cancer.

Will you join as a baker or as a foodie?

In addition to participating as a baker, you can also support the campaign as a foodie. Eat éclairs and support children! Once a year, indulgence is a good thing: enjoy a delicious dessert and give childhood cancer a taste of its own medicine! Find your favorite baker, treat yourself, and support a good cause. Would you like to encourage your local baker to participate? Become a Day of the Éclair ambassador.

How can you participate?

You can take part as a baker or as a foodie via the KickCancer website: https://kickcancer.org/en/even...

Whether you’re a baker eager to participate or a foodie with a sweet tooth — mark D-day, March 14, 2026, in your calendar!